Are there any examples of how companies use AI in email marketing?

Companies like Netflix, Sephora, Spotify, bookingcom, farfetch, and calm are leveraging AI to refine their email marketing strategies.

Netflix:

Outside of the main product interface, Netflix applies personalization algorithms to many other critical areas to provide the best member experience and connect with future members. To achieve this, they reach out to our members through emails and notifications about new recommendations. They also deliver billions of messages per year and work on the personalization algorithms that decide what to send, when and to whom.

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Sephora:

Sephora has successfully increased website visits by 5% with its intelligent email marketing strategy.

The company’s automated emails are well-received by customers and help to enhance engagement. Sephora’s segmentation strategy has increased overall email open rates from 17% to 40% and ensures that customers only receive relevant and personalized content, which is vital to capture their attention with today’s overloaded inboxes. The company has also reduced cart abandonment rates and increased revenue with its automated purchase completion emails.

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Spotify:

Spotify uses AI to generate personalized playlists for its users based on their listening habits and preferences. These playlists are then promoted through email marketing campaigns, which have been highly effective in driving engagement and usage of the platform.

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