Cold emailing - Don't be spammy!

When you're starting from scratch, unless you have an existing email list or contacts, you probably don't have anyone to market to. Too many times people who build websites or launch products and have literally no idea how to obtain customers. “I thought if I have a website people will find me” - this is completely inaccurate.

If you are serious about generating revenue and finding clients, you absolutely need to be doing outreach/cold emailing

However, it might rub people the wrong way sometimes to receive unsolicited emails.

Here are some tips I found which could work for you.

1. DO NOT include words related to money, free, fast, urgency CTAs, and percentages with numbers.

2. Keep emails brief: Aim for less than 50 words in your emails for a 43% boost in response rate.

3. DO NOT include numbers in the subject line (unless you know what you are doing)

4. Better response rates Wednesdays and Thursdays use that to your advantage

5. Limit questions, only one question per email

6. First email is about engagement and NOT SALES

7. Remember to warm up your emails properly

8. Use easy-to-understand language, unless you speak with a C-level from larger companies.

9. Adding a P.S. can lead to increase in reply rate if used with personalization.

10. Keep reading time short, around 15 seconds is optimal

What methods work for you? Are we missing something here? Please leave your comments so that we can all learn more.