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General1 min read

Set up A/B testing in my email campaigns

Currently, Spotzee allows running A/B testing on email subject lines. It does not allow testing of various campaign body types. If this feature is crucial to your marketing, please...

Currently, Spotzee allows running A/B testing on email subject lines. It does not allow testing of various campaign body types. If this feature is crucial to your marketing, please let us know.

For both "Regular" and "Autoresponder" types of campaigns, you have access to the A/B subject-line testing feature. In Step #2 (Campaign setup), you will see the option to specify different variations of subject lines you wish to test. If enabled, the A/B Test will rotate the A/B subject lines in a round-robin until a winner is decided based on the A/B Test conditions.

You will be able to see the open count and usage count. It will also show you which subject line variation has been decided as the winner to send the whole campaign with. You also have the option to make use of email subject line suggest.

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